Happier and healthier lives, by design

We are a creative product design team based in London, working with ambitious companies to develop innovative and commercially successful products that make a difference.

Quattrii Inhaler by Tone Product Design

We design and develop new products that make a difference

Our ISO-9001 certified approach enables us to be highly creative within tight constraints, whilst also ensuring our designs are easy to use, aesthetically beautiful and commercially successful.

Accelerating Post‑Operative Recovery With MedTech Wearables

All-in-One Food Preparation

Helping Surgeons Breathe Easy
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Trusted by global brands, fast-moving startups, and ambitious innovators

We develop close working relationships with our clients, and integrate with your team to deliver at pace. Our personal approach is what sets us apart, and it's why our clients trust us to design products that delight their customers and elevate their brand above the competition.

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“Tone focused on the end user throughout - resulting in a breakthrough product that's easy and intuitive to use.”

Mark Kelly, Chief Operating Officer at ORDRE

“Tone are a friendly, helpful team who are diligent, professional and always very clear with their communication. They always deliver on time and are a pleasure to work with.”

Steve Gates, Design Manager at Joseph Joseph

“Tone expertly led the Industrial Design for EnMovi’s MotionSense 2.0 wearable (...) They quickly delivered elegant and pragmatic solutions that addressed our patient’s needs and we look forward to working with them as our portfolio grows.”

Nick Reddall, Director of Product Development

“Tone was a reliable, knowledgeable and trustworthy partner. They integrated seamlessly with our team, adapting to our evolving needs. ”

Victor Gil, Lead Engineer at Kingfisher

“Tone took the time to truly understand both user needs and our technical requirements, creating design directions that balanced both perfectly. We learned so much from their approach and expertise. ”

Marcus Rauch, Co-founder and CSO at Alphabiomics

In the news

Archetype Opportunity Matrix: A structured way to choose the right product to develop

We've created a structured tool for early-stage product planning. Our Archetype Opportunity Matrix helps teams evaluate potential product categories and solution spaces early in development, before time and resources are locked into specific ideas.

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A curated list of holiday gift ideas, designed by us

Struggling for holiday gift ideas? We’ve curated a list of 12 home and kitchenware pieces we’ve designed over the years. Our collection brings together thoughtfully crafted tools and beautifully functional everyday objects - each designed with that signature cleverness you expect from Tone.

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